How we got started
WayPoint Travel was founded by Michelle (Shelly) Overbey-Higgins. Shelly has always had a passion for service, and spent decades serving brides, corporations and companies as an event planner, travel coordinator and support system. In 2019, she launched her own consulting and service agency in response to the gaps she saw in what corporations and savvy buyers need today: ongoing, relational support, data collection and honest feedback. Today, WayPoint Travel delivers all of this as part of its seven-figure contracts — while keeping the personalized service the travel industry prides itself on.


The extras other agencies charge for should simply come standard. That's the WayPoint difference.
Shelly Overbey-Higgins, Founder
Shelly Overbey-Higgins
Founder, WayPoint Travel
Hi! I'm Shelly, founder of WayPoint Travel. I started WayPoint because I love making your success effortless for you — which means many of the services other companies offer as 'add-ons' or 'upgrades', I believe should come standard.
So I hope that we Point the Way for others to find success through our service to you!
I'm a married mom of 3 with 9 grandkids! I love outdoor sporting activities, and it's never too cold in my home state of Minnesota to enjoy getting busy with the grandkids. I look forward to doing business with you!
xoxo, Shelly

Every kind of occasion, every kind of stay.
From championship weekends to destination weddings and everything in between — we've booked it all.
Weddings
Sports teams
Conferences
Events
Reunions
Getaways
One point of contact for every destination.
Across the country or across the world, we research, negotiate and coordinate the stay — so you can focus on the reason you're traveling.
Start your booking